Licor 43 targets UK growth
30 September, 2010
Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
